What an AI visibility audit includes, with a real sample

Part 1: the question list

An audit starts with the questions buyers really ask, not keywords. For a clinic in Dubai Marina we took the 13 questions from our study that a Marina patient might ask: about the Marina itself, nearby JLT, and Dubai-wide treatments. Eight are in English and five in Arabic. In a real audit the list comes from your own sales chats and reviews. For ANCFZ, a free zone, that step produced 12 money questions, and the first sweep found it named or cited on 7 of them; the misses became the content plan.

For scale, the Google Ads side of the same demand: on 21 October 2026, "dentist dubai" had 2,900 searches a month at a top-of-page bid range of AED 31.34 to 160.93, and "invisalign dubai" 1,300 at AED 35.85 to 243.85.

Part 2: who got named

Two lenses, same day. Live search is Claude with Anthropic's web search tool, which reads pages in real time. Memory is Gemini Flash-Lite through Google's API with no search, answering from what the model learned. Arabic names are shown in English where the answer or the clinic's own site gives one.

Three things an audit flags here. Memory answers can carry spelling errors in names, so a clinic's real name is worth repeating clearly everywhere. The Arabic JLT question (q030) drifted: two of the three clinics live search named were described as being in Jumeirah, a different area, most likely because "Jumeirah Lakes Towers" in Arabic shares the word Jumeirah. And on two English questions, live search named a single clinic, so one clear page could own that answer.

Part 3: the sources AI used

Live search cited 120 pages across the 13 answers, from 78 different sites. By our reading of each site, about 75 citations (62%) were clinic and hospital websites, about 32 (27%) were directories, listings and review sites, 7 were US dental sites, all in one answer, and 6 were other pages: Wikipedia 3 times, plus a news site, a property site and Airbnb.

The urgent English question shows why the source map matters. For "Emergency dentist open now near JLT?", most of the 9 sources were US dental sites, and the answer named one Dubai clinic, Hey Dental, whose own page said it offers same-day emergency appointments next to DMCC Metro. The clinic with a page that answered the exact question took the whole answer.

Part 4: what the answers repeated

Every named clinic was described with facts lifted from a page. These are the facts the 13 live answers used, which tells a clinic what to publish:

Part 5: the scorecard

We score each answer 3 points for being named first, 2 for second or third, 1 for fourth or later and 0 for not named. With 13 questions, the most a clinic can score per lens is 39. Here are the clinics that came up most, and the row our fictional client would fill on day one.

The lesson for any clinic: the most-named clinic in English was never named in Arabic, and it scored lower on points than a clinic named mostly in Arabic and often first. The clinics memory liked best were not named once by live search. A one-language, one-tool check would have crowned a different leader each time.

Part 6: a 90-day plan for a dental clinic in Dubai Marina

Illustrative, built from the gaps above. A real plan is ranked by impact and effort for your clinic.

One rule shapes the copy. DHA's standard for medical ads on social media says absolute claims such as "the best" must not be used. So the clinic's pages state facts, such as prices, hours, dentists and insurance, and the outside lists do the praising. Where a permit step is needed, we prepare each page for it.

What the full audit adds

Monthly plans follow the same method on a schedule: Foundation tracks 25 questions in one language for AED 4,500 a month, Growth 40 English and 40 Arabic for AED 8,500, and Authority 60 and 60 for AED 16,000. All have a 3-month minimum, then month to month, and no setup fee.

How to judge any audit, ours included

• Does it list the exact questions, and let you approve them?
• Does it show who was named instead of you, question by question?
• Does it show the sources, so you know which sites to work on?
• Does it cover Arabic as its own language, not as a translation?
• Could your own team act on the plan without calling the agency again?

In our scan of UAE agencies on 20 October 2026, we found no agency that publishes a sample report. This page is ours. We also don't promise that any AI tool will name you first, and we don't sell paid spots in "best" lists. What we do guarantee: if you are not named for at least 3 commercial questions within 30 days on a monthly plan, on the question list you approved, we refund 100% of what you paid. To start, ask for the free AI check, or see the dated logs on our case studies.