AI SEO for med spas

How clients ask AI before they book a treatment

Ten of the 100 aesthetics questions from our two studies, word for word. Most name a treatment, a skin type, a price or a safety worry.

In the US set, the 40 English questions were 16 specific, 12 compare, 8 price and 4 trust. A clinic with only a homepage and a list of services has nothing that matches "laser for dark skin in Nashville". Narrow questions need narrow pages.

What AI relied on for med spa answers: UAE and US

Both studies used Claude with Anthropic's live web search, each question asked once on 21 October 2026, because it lists every source it used. Our plans track ChatGPT and Gemini (Google AI).

The UAE study counted HeliumDoc as "other websites", so the real UAE directory share is higher. Full numbers: our UAE aesthetics report and US med spa report.

• The two markets read different things. In the UAE, clinic sites were most of what AI read. In the US, directories weighed as much as clinic sites, and nearly one source in five was a spam page.
• Price is the hole in both. The Dubai lip filler answer gave a range, AED 700 to AED 2,500 or more, and named no clinic. In the US, price questions named anyone only half the time.
• Place names travel badly. US answers mixed up Washington state with Washington, DC, and an Arabic Al Nahda question pulled clinics in Jeddah and Riyadh. Write the city and state, or the area and emirate, on every page.
• Nobody owns this market. 92.5% of the 161 US clinics and doctors named appeared only once. One precise page can win one question.

What a med spa should publish

Add schema to these pages. Schema is code in the page that tells machines what it is: a clinic, a treatment, a price, opening hours. In our readiness study, aesthetics sites that AI cited passed all seven of our basic checks 72.6% of the time. The basics are the entry ticket; the pages above are what get you named.

The directories and review sites that matter

• UAE: HeliumDoc (18 citations, 15 in Arabic answers), Fresha (cited in 14 of 50 answers, more than any other site), Practo (13, all in English answers) and Doctify. Arabic answers also used Saudi doctor-booking pages (9 citations).
• US: RealSelf (34 citations; for CoolSculpting in Atlanta, all 10 sources were RealSelf pages), Fresha (18 citations in 12 answers), Lantern (11), MediFind (8) and Groupon (8, used for HydraFacial and Botox prices). Spanish-speaking dermatologist questions were answered from health plan directories that list languages.
• Yelp and Google: 5 US answers told clients to check Yelp and 8 pointed to Google reviews or Maps, but none cited a Yelp or Google business page. Clients still check those sites next, so keep them healthy.

Paid awards work against you: one Los Angeles answer noted that a clinic's "Best Med Spa in LA" title came from a paid press release.

Marketing rules that apply to med spas

A summary, checked against the sources below on 22 October 2026. It is not legal or medical advice. Check your own case with your regulator or your own counsel.

United States

• Claims need evidence. The FTC's Health Products Compliance Guidance asks for "competent and reliable scientific evidence" behind health claims. It also says "Testimonials that report results more dramatic than users can generally expect are likely to be deceptive", and that a "Results not typical" line does not fix that.
• Fillers. The FDA describes dermal fillers as FDA-approved medical device implants and advises a licensed provider trained in the injection. It says needle-free devices are not approved for injecting fillers, and recommends against fillers for uses such as breast augmentation and buttock enhancement. Do not advertise those.
• Botox. In April 2024 the FDA warned that counterfeit Botox had been found in multiple states. It told consumers to confirm the product comes from an authorized source and to ask whether the provider is licensed and trained to give it.
• Reviews. The FTC's final rule of 14 August 2024 bans fake reviews (AI-generated ones included), rewards tied to a positive or negative review, undisclosed staff reviews, and suppressing reviews with threats. Google also bans discounts or free services for any review, and asking only happy clients.
• Who may inject. Check your state's medical and nursing boards before you publish staff titles or "doctor on site" claims.

United Kingdom

• CAP Code rule 12.12: "Prescription-only medicines or prescription-only medical treatments may not be advertised to the public." Rule 12.1: objective claims must be backed by evidence, if relevant from trials on people. Ask your prescriber which of your injectables that covers before you name them on a page.

Dubai, UAE

• The DHA's Standards for Medical Advertisement Content on Social Media (issue 1.1) say the clinic's official account must show its MOHAP medical advertisement licence number (5.2), and the Medical Director must approve content that names the clinic (5.3).
• Staff may not use titles that differ from their DHA licence, such as "Aesthetic Specialist", "Cosmetologist" or "Anti-Aging Specialist" (6.1). Every patient shown needs documented consent (6.10).
• Words such as "the best", "safest", "has no side effects", "100%" and "immediate results" must not be used (6.11). Before and after images must show the same person with the same lens and no editing, with a statement that results may vary, and the risks (9.6).

The full UAE picture, including Abu Dhabi and the rest of the country, is on our page on AI SEO for clinics in Dubai.

What we would do, month by month

1. Day 1. We agree your commercial questions with you: treatment, price and city. We record who ChatGPT and Gemini (Google AI) name today, with dated screenshots. You name the person, usually your medical director, who approves pages.
2. Month 1. Technical basics: robots.txt lets the AI search bots in (OAI-SearchBot is the one ChatGPT search uses), page text is readable without scripts, schema is in place, and your details match everywhere, including Google Business Profile. Then price pages for your five most-asked treatments, and the medical team page.
3. Month 2. One page per concern and location, and a results gallery rebuilt to the rules. On Growth and Authority we also clean up RealSelf, Fresha and your other profiles, and set up an honest way to ask every client for a review.
4. Month 3. We re-check the same questions and fix any page the answers misread. On Growth and Authority we work on mentions on trusted outside sites, such as local health media. Never paid awards.
5. Day 90. We compare your score with day one. You keep going, change the plan or stop.

The audit is 100% credited to month one if you sign within 30 days. Every plan includes traditional SEO and Google Business Profile work, runs month to month with no lock-in and no setup fee, and is 10 to 15% off when you pay yearly. USD details are at adjoltz.com/us; AED prices are on our homepage.

Which plan fits: a single clinic selling in English starts with Foundation. It leaves out directory clean-up, and in the US directories were as big a source as clinic sites, so on Foundation your team keeps RealSelf and Fresha current. A UAE or Gulf clinic with Arabic-speaking clients fits Growth. Several locations point to Authority. The free AI check costs nothing: 10 real buyer questions on ChatGPT, Gemini and Google AI, with the result on WhatsApp in about 10 minutes during Dubai working hours.

How we work: Adjoltz is a Dubai team (Adjoltz FZE, Ajman Free Zone licence 58339) with no office outside the UAE. We work remotely on WhatsApp and email, with video calls for the day-one and day-90 reviews, and invoice in USD or AED from the UAE. We need access to your website, Google Search Console and Google Business Profile, your real prices, and one person who approves pages quickly. We write in English, and in Arabic on Growth and Authority. We do not write or track Spanish pages.

What we don't promise