AI SEO in New York means getting your business named inside the answer when someone asks ChatGPT, Gemini or Google's AI which dentist, lawyer or contractor to use. In our study, AI named at least one business in 30 of 31 New York answers. But more than a quarter of the sources behind those answers (27.6%) were spam-style pages on websites that had nothing to do with the question. A plain page on your own site that answers the same question is what competes with them.
Adjoltz does this work remotely from Dubai, with traditional SEO included, from USD 1,249 a month, month to month. In the first 30 days, if AI does not name you for at least 3 commercial questions, or you are unhappy for any other reason, we refund 100% of what you paid.
What we asked AI about New York
On 21 October 2026 we sent 500 real buyer questions to Claude with Anthropic's live web search tool, one call per question, word for word, and saved every answer and every source it listed. 31 of those questions were about New York.
| Industry | Questions | Language |
|---|---|---|
| Dentists | 11 | English |
| Law firms | 5 | English |
| Home services | 5 | English |
| Car services | 5 | English |
| Restaurants | 5 | Spanish |
They were written the way people ask: comparing, price, urgent ("emergency dentist open now") and very specific ("independent BMW mechanic"). When AI named businesses, it named 4.5 on average. 14% of the names were individual dentists and lawyers rather than firms.
Read this as a sample, not a verdict. 31 questions is a small number. They were asked once, on one day, to one assistant. Use them to see how AI builds its New York answers, not to judge New York against other cities. We do not rank cities, and the study page explains why.
Where AI got its New York answers
The 31 answers listed 286 sources from 164 different websites:
| Type of source | New York (286 sources) | All 500 answers (4,587 sources) |
|---|---|---|
| Directories, marketplaces and "best of" list sites | 30.4% | 37.3% |
| Off-topic hosts (spam-style pages on unrelated sites) | 27.6% | 15.9% |
| Businesses' own websites and other sites | 20.3% | 29.0% |
| News, city media and guides | 14.3% | 11.0% |
| Review platforms | 3.1% | 3.2% |
| Social media, forums and government sites | 4.2% | 3.8% (with press releases and Wikipedia) |
The off-topic layer. 79 sources came from 47 websites with no link to the question: university and school servers in several countries, company wikis and test servers, free page hosts and paid guest-post sections of unrelated publications. Their pages carried titles like "the 16 best dental clinics in upper east side new york city" or "Best Of 26 Auto Repair In Queens Village Nyc". We don't name these sites, which are often victims of the spam. For "Best auto repair shop in New York?", 8 of the 9 sources were pages like these.
The directories. Handy, a home-services marketplace, had the most citations (16), but in only 2 answers. Zocdoc reached more answers: 14 citations across 4 dentist answers. For "Dentist in New York that takes Delta Dental and is well reviewed?", all 9 sources were Zocdoc pages. YourMechanic (9), Avvo (6) and Best Lawyers (5) followed.
City media. News and guides made up 14.3% of sources, most of them in the Spanish restaurant questions: NYC Tourism's Spanish pages, El Diario NY and Univision.
What was missing. No Yelp page was cited, though 11 answers sent the buyer to Yelp. A Google business page was cited once. Yelp and Google are where the buyer checks you next, not what the assistant reads.
New York questions, and who AI named first
Five of the 31 questions, the business each answer named first, and what the answer was built on. These are results from one run, not rankings, and not our recommendation. We did not check whether each business is licensed or still open.
| Question, as asked | Named first | What the answer was built on |
|---|---|---|
| "Which dental office in New York has the best reviews?" | NYC Dental | 7 of 10 sources were directories (Zocdoc, WebMD), 3 were off-topic hosts |
| "Best car accident lawyer in New York?" | Parker Waichman LLP | 6 of 9 sources were off-topic hosts |
| "Best HVAC company in New York for a new system?" | Airnizer HVAC | 6 of 9 sources were off-topic hosts |
| "Which handyman service in New York has the best reviews?" | No firm: three handymen's first names, taken from reviews | All 10 sources were Handy's own pages |
| "Mejor restaurante mexicano en New York" (best Mexican restaurant) | Cosme | 6 of 10 sources were news and city guides, half of them in Spanish |
Best auto repair shop in New York?
The search didn't turn up a reliable single "best" shop in New York. The results are mostly generic listicles, and some look unfinished or unreliable.
A list of auto body shops contains bracketed template text such as [Shop Name 1], so it has no usable shop names.
How much does teeth whitening cost in New York, and which dentist is good value?
I couldn't find a reliable ranking of specific dentists. Several of the sources are low-quality or appear to be SEO content, so treat the figures as rough.
Spanish questions about New York
The 5 Spanish questions were all about restaurants: the best tacos, a family breakfast, the best Mexican restaurant, a romantic anniversary dinner, and cheap but good places. All 5 were answered in Spanish, and all 5 named between 5 and 9 restaurants.
By our hand count, 17 of the 46 sources behind these answers were Spanish-language pages: El Diario NY, NYC Tourism's Spanish pages, Univision, the Spanish edition of Secret NYC and Spanish travel blogs. Three more were Portuguese travel pages. Every Spanish answer cited at least one Spanish page. Across all 100 Spanish answers in the study, 23.8% of sources were Spanish pages.
Not one of those Spanish pages was a restaurant's own website, so the assistant could only repeat what media and tourism sites said. We asked no Spanish questions about New York dentists, lawyers or contractors.
What this means for a New York business
- Answer the question on your own site, in your buyers' words. In 23 of 31 answers, spam pages got in because their titles matched the question. A page titled "Emergency dentist in Midtown Manhattan, open Saturdays", with hours, a price range and how to book, competes with them directly.
- Fix the directory profile for your trade. Dentists: Zocdoc and WebMD, with every insurance plan you take. Lawyers: Avvo, Best Lawyers, FindLaw and USLegal. Home services: Handy, Thumbtack and HomeAdvisor. Same name, address, phone and services everywhere.
- Publish a price, or at least a range. The one New York answer that named nobody was a price question. A clear "from" price gives the assistant something to quote.
- Say the borough and the neighborhood. "New York" is a city and a state. One dental answer mixed in two practices near Utica, and an estate planning answer drew on directory pages for Orchard Park, Clarence and Williamsville, near Buffalo. "Upper West Side, Manhattan, New York, NY" leaves no doubt.
- Name your people, and link them to the practice. 14% of the names were individual dentists and lawyers. Each profile should name the practice, so a mention of the person also counts for the firm.
How we work with New York clients from Dubai
- Remote, and mostly written. We have no office in New York, or anywhere in the US. Adjoltz is a Dubai team (Adjoltz FZE, Ajman Free Zone licence 58339). Day to day we work on WhatsApp and email. The day-one review and the day-90 review are video calls.
- Time zones. New York is on Eastern Time. Dubai is 8 hours ahead of New York during US daylight saving time (the second Sunday in March to the first Sunday in November) and 9 hours ahead the rest of the year, because the UAE does not change its clocks. So 9am in New York is 5pm in Dubai in summer and 6pm in winter. Our working hours barely overlap with yours, so most of the work runs in writing, and calls are booked at a time that suits both sides.
- English, not Spanish. We write in English, and in Arabic on Growth and Authority. We do not write or track Spanish pages. New York's Spanish answers drew on media and tourism pages, never on a business's own Spanish page, so a native Spanish writer on your side is worth having.
- Invoicing. Adjoltz FZE invoices in USD from the UAE.
- What we need from you. Access to your website, Google Search Console and Google Business Profile, your real prices, and one person who can approve pages quickly.
Plans and prices in USD
The same fixed prices we publish at adjoltz.com/us. Traditional SEO is included in every plan, and every plan tracks ChatGPT and Gemini (Google AI). Our study used Claude because it lists its sources; our plans track the two assistants most of your buyers use.
| AI Visibility Audit | Foundation | Growth | Authority | |
|---|---|---|---|---|
| Price | USD 549, one time, 100% credited to month one if you sign within 30 days | USD 1,249 a month | USD 2,349 a month | USD 4,399 a month |
| Questions tracked | 30 buyer questions, 3 competitors | 25, one market and one language | 40 + 40 (English + Arabic) | 60 + 60 (English + Arabic) |
| Re-checks | One full check, ready in 10 working days | Monthly | Every 2 weeks | Weekly |
| Pages written or refreshed | A 90-day plan your team can follow | 100 a month | 200 a month | 300 a month |
| Outside mentions | Which websites AI trusts in your industry | Not included | Every 2 months | Every month |
Month to month, no lock-in, no setup fee. 10 to 15% off when you pay yearly. For a business that sells in English only, Foundation is the natural start. Growth and Authority add Arabic, which helps only if you sell to Arabic speakers. The free AI check costs nothing: 10 real buyer questions on ChatGPT, Gemini and Google AI, with the result on WhatsApp in about 10 minutes during Dubai working hours.
The guarantee, and what we don't promise
In the first 30 days of any plan, if ChatGPT, Gemini (Google AI) or Google's AI answers do not name you for at least 3 commercial questions on the list you approved, or you are unhappy for any other reason, we refund 100% of what you paid, in cash, within 7 working days. There is no lock-in after that. The full rules are on our guarantee page.
What we promise, in writing
- A fixed list of buyer questions you approve
- A day-one score, with screenshots
- Re-checks on your plan's schedule
- An honest monthly report, even when nothing moved
- A day-90 review where you decide what happens next
What we don't promise
- "You'll be first on ChatGPT." OpenAI says placement "is not guaranteed"
- Guaranteed Google rankings
- Paid spots on "best of" lists
- Fake reviews, or reviews paid for a good rating, which the FTC's 2024 rule bans
- Spanish pages. We don't write them
- An office in New York, or a partnership with OpenAI, Google or Anthropic. We have none