What will WhatsApp actually cost you?
Slide your real monthly volumes. See your exact cost at Meta's rate, your recommended plan, and the markup you'd hand a competitor, live.
Your monthly volumes
Estimate how many of each message type you send per month. Everything updates live.
Meta charges · billed at cost
Adjoltz
≈ AED 8,880 a year vs Wati. With Adjoltz that's AED 0.
Recommended plan
Message all: send WhatsApp messages to all your customers on Meta's official API, at zero markup.
Message spend vs others
What a message costs in the UAE
Meta's official per-message rates, passed to you at cost. You add only our flat fee.
Rates set by Meta, billed per message delivered (since July 2025). Authentication ~AED 0.05. Inbound service replies inside an open 24-hour window are free. Adjoltz adds 0%.
What you'd overpay elsewhere
Same volume, same Meta rate. The only difference is the per-message markup each platform stacks on top.
| Adjoltz | Wati | Interakt | Twilio | |
|---|---|---|---|---|
| Per-message markup | 0% | ~20% | ~18% | +AED 0.018/msg |
| Message cost / mo | AED 3,700 | AED 4,440 | AED 4,366 | AED 4,240 |
| Extra you'd overpay / mo | AED 0 | AED 740 | AED 666 | AED 540 |
| Extra per year | AED 0 | AED 8,880 | AED 7,992 | AED 6,480 |
Per-message markup estimates from public 2025-2026 pricing: Wati ~20%, Interakt ~12-25% (we use 18%), Twilio +$0.005/msg (AED 0.018 at USD to AED 3.6725). Excludes each platform's own subscription fee. Meta message rates are identical at cost across all platforms; Adjoltz adds 0%.
About this calculator
Meta's UAE rates, billed at cost: around AED 0.16 per marketing message, around AED 0.05 per utility or authentication message, and inbound service replies inside the 24-hour window are free. Adjoltz adds 0% markup.
By team seats and the capabilities you need. Sending WhatsApp messages to all your customers is Message all at AED 499. Adding the AI that replies to everyone who messages you first is Your GPT at AED 999. Message volume never changes the tier because messages are billed at Meta's cost on every plan.
No. You pay Meta's per-message rate at cost. For the same volume, Wati adds around 20%, Interakt around 12 to 25%, and Twilio plus $0.005 per message, around AED 0.018. Adjoltz adds AED 0.
It's an estimate. Meta rates are at cost and accurate. Competitor markups are public-source estimates and exclude each platform's own subscription fee. Message us for a tailored, exact plan.
Lock in zero markup
- Meta's rate, passed to you at cost
- Flat AED platform fee, no FX surprises
- Live in days, fully managed, keep your number
All-in monthly total on your recommended Message all plan, with 0% message markup.