What will WhatsApp actually cost you?
Slide your real monthly volumes. See your exact cost at Meta's rate, your recommended plan, and the markup you'd hand a competitor, live.
Your monthly volumes
Estimate how many of each message type you send per month. Everything updates live.
Meta charges · billed at cost
Adjoltz
≈ AED 8,880 a year vs Wati. With Adjoltz that's AED 0.
Recommended plan
Recommended Growth because you enabled Chatbots & flows and run 30,000 billable msgs/mo with 4 seats.
Message spend vs others
What a message costs in the UAE
Meta's official per-message rates, passed to you at cost. You add only our flat fee.
Rates set by Meta, billed per message delivered (since July 2025). Authentication ~AED 0.05. Inbound service replies inside an open 24-hour window are free. Adjoltz adds 0%.
What you'd overpay elsewhere
Same volume, same Meta rate. The only difference is the per-message markup each platform stacks on top.
| Adjoltz | Wati | Interakt | Twilio | |
|---|---|---|---|---|
| Per-message markup | 0% | ~20% | ~18% | +AED 0.018/msg |
| Message cost / mo | AED 3,700 | AED 4,440 | AED 4,366 | AED 4,240 |
| Extra you'd overpay / mo | AED 0 | AED 740 | AED 666 | AED 540 |
| Extra per year | AED 0 | AED 8,880 | AED 7,992 | AED 6,480 |
Per-message markup estimates from public 2025-2026 pricing: Wati ~20%, Interakt ~12-25% (we use 18%), Twilio +$0.005/msg (AED 0.018 at USD to AED 3.6725). Excludes each platform's own subscription fee. Meta message rates are identical at cost across all platforms; Adjoltz adds 0%.
About this calculator
Meta's UAE rates, billed at cost: around AED 0.16 per marketing message, around AED 0.05 per utility or authentication message, and inbound service replies inside the 24-hour window are free. Adjoltz adds 0% markup.
By team seats and the capabilities you need. Up to 2 seats with no add-ons gives Starter at AED 199. Chatbots, catalog, Click-to-WhatsApp ads or 3 to 8 seats gives Growth at AED 499. Multiple numbers, a dedicated strategist or 8 plus seats gives Business at AED 899. Message volume never changes the tier because messages are billed at Meta's cost on every plan.
No. You pay Meta's per-message rate at cost. For the same volume, Wati adds around 20%, Interakt around 12 to 25%, and Twilio plus $0.005 per message, around AED 0.018. Adjoltz adds AED 0.
It's an estimate. Meta rates are at cost and accurate. Competitor markups are public-source estimates and exclude each platform's own subscription fee. Message us for a tailored, exact plan.
Lock in zero markup
- Meta's rate, passed to you at cost
- Flat AED platform fee, no FX surprises
- Live in days, fully managed, keep your number
All-in monthly total on your recommended Growth plan, with 0% message markup.