WhatsApp broadcast tool for the UAE
Send campaigns to your opted-in customers on Meta's official API — segmentation, approved templates, Arabic and English, delivery analytics. We run it for you, billed in AED, with zero markup on messages.
Adjoltz is a WhatsApp broadcast tool for UAE businesses, run as a managed service on Meta's official WhatsApp Business API. You get campaigns, template management, audience segmentation, a shared inbox and analytics — in Arabic and English, billed in AED, from $149/month, with zero markup on Meta's per-message rate. It is the compliant alternative to the grey-market "bulk sender" apps sold around Dubai, which break WhatsApp's terms and get numbers banned.
How WhatsApp broadcasts work on the official API
A broadcast is not a blast. On Meta's platform, three things have to be true before a campaign goes out — and they are exactly what keeps your number safe and your messages delivered.
An opted-in list
Marketing messages go to people who agreed to hear from you — collected at checkout, on your website, or through Click-to-WhatsApp ads. Opt-in is a Meta requirement, and it is why broadcast open rates stay high: everyone on the list asked to be there.
A Meta-approved template
Every marketing broadcast uses a message template that Meta has reviewed and approved in advance. We write, translate and submit yours in Arabic and English, then keep a library ready for offers, launches and seasonal pushes.
Send, measure, refine
Pick a segment, schedule the send, and read the results: delivered, read and clicked, per campaign and per segment. Replies land in a shared team inbox so a human can take over the moment a customer answers.
What a broadcast tool is not: the "bulk sender" trap
Around Dubai you will find desktop apps and agencies selling "bulk WhatsApp" — unofficial software that blasts messages from a normal WhatsApp account, often to purchased phone databases. It violates WhatsApp's terms, the recipients never opted in, and WhatsApp routinely bans the numbers doing it. There is no delivery reporting, no template review, and nothing you own at the end. Our guide to bulk WhatsApp and the law in the UAE covers this in detail.
Because Adjoltz runs on the official WhatsApp Business API, your account is verified with Meta, your sending limits scale with good behaviour, and the number and WhatsApp Business Account are yours — not ours — if you ever leave.
Broadcast software, plus the people who run it
Everything a campaign needs, managed for you — you send the brief, we do the rest.
Campaigns & segments
Broadcast to your whole list or slice it: VIP buyers, lapsed customers, Arabic-first audiences, one-off event lists. Scheduled or sent on the spot.
Template management
We draft, submit and maintain your Meta-approved templates, so there is always a compliant message ready when you want to send.
Arabic + English
Bilingual templates and campaigns, segmented by language. Built for the Gulf, not translated for it.
Analytics
Delivered, read and clicked — per campaign, per segment. You see what worked before the next send.
Inbox handoff
Replies to a broadcast land in a shared team inbox. Assign, tag and answer — replies inside the 24-hour window are free.
Store & CRM hooks
Plug broadcasts into the stack you already run — Shopify, WooCommerce, HubSpot, Zapier and Google Sheets — so segments stay in sync with real customer data instead of a spreadsheet export.
What broadcasting costs, with nothing hidden
Two layers, both visible: Meta's per-message rate, passed through at cost, and our flat platform fee. No markup sits between them.
| What you pay | Amount | Notes |
|---|---|---|
| Meta — marketing message | ~AED 0.16 / msg | Set by Meta, billed per delivered message |
| Meta — utility message | ~AED 0.05 / msg | Free inside an open 24-hour service window |
| Meta — authentication | ~AED 0.05 / msg | One-time passcodes and logins |
| Meta — service replies | Free | Inside the 24-hour customer window |
| Adjoltz — Message all | $149 / mo | Send WhatsApp messages to all your customers |
| Adjoltz — Your GPT | $299 / mo | Everything in Message all, plus an AI that replies to everyone who messages you first |
| Adjoltz — message markup | AED 0 | 0% on every plan, checkable on your Meta invoice |
Meta rates are approximate, set by Meta, and billed per message since July 2025 — verify current rates. Plans differ by seats and features, never by message volume; messages pass through at Meta's cost on every plan.
The UAE is one of WhatsApp's pricier markets — marketing messages cost roughly twice the US rate — which is exactly why a percentage markup hurts here. Model your own volumes in the pricing calculator, or read the full WhatsApp marketing cost guide.
Broadcast tool vs "bulk sender"
Both promise WhatsApp at scale. Only one of them still works next quarter.
| Official API broadcast tool | Unofficial bulk sender | |
|---|---|---|
| Compliance | Meta's own business platform | Violates WhatsApp's terms |
| Ban risk | Low — quality rating protects you | High — numbers banned routinely |
| Recipients | Opted-in contacts | Scraped or purchased databases |
| Delivery | Reported per message | No reporting, no guarantee |
| Message content | Meta-approved templates | Unreviewed, spam-filtered |
| Sending capacity | Scales 1k → 10k → 100k → unlimited/24h | Blast until banned |
| Ownership | Your verified number & WABA, yours to keep | Disposable SIMs, nothing to keep |
Messaging limits on the official API scale with your number's quality rating. "Bulk sender" refers to unofficial tools that automate the consumer WhatsApp app, against Meta policy.
Built for how UAE businesses actually sell
E-commerce & D2C
Weekly drops, restock alerts and sale announcements to segmented buyer lists, with store data synced from Shopify or WooCommerce.
Real estate
New-listing and open-house broadcasts to opted-in buyer and investor lists, in the language each client prefers, with replies routed to the right agent.
F&B & restaurants
Weekend menus, offers and event nights to regulars who asked to hear about them — timed for the hours people actually order.
Clinics & salons
Appointment reminders at the cheap utility rate, plus seasonal offers to consenting patients — two message types, one channel.
A note on who we are
Adjoltz is a new company — established in 2026, based in JVC, Dubai. We would rather you verify than trust: it runs on Meta's official API, you own your number and WhatsApp Business Account, billing is month-to-month, and the zero markup shows on your own Meta invoice rather than on a claim of ours.
How to send a broadcast message on WhatsApp
There are two different answers depending on which WhatsApp you are using, and most guides only give you the first one.
How to create a broadcast list on the WhatsApp Business app
On the free WhatsApp Business app, a broadcast list sends an individual message to everyone on it, with replies arriving as normal one-to-one chats. Open WhatsApp, tap the menu and choose New broadcast, select the contacts you want, then write and send. Three limits are worth knowing before you rely on it:
- A broadcast list holds a maximum of 256 contacts.
- Recipients only receive it if they have saved your number in their phone. This is the one that quietly kills most campaigns.
- There is no delivery reporting, no segmentation and no scheduling.
How to broadcast on the WhatsApp Business API
On the official API there is no 256-contact ceiling and nobody has to save your number. A campaign goes out in three steps: build an opted-in audience, send using a Meta-approved template, then read delivery, read and click reporting per segment. Sending limits start at 1,000 unique customers per 24 hours and scale to 10,000, 100,000 and then effectively unlimited as your quality rating holds.
| Business app broadcast list | Official API broadcast | |
|---|---|---|
| Recipients per send | 256 max | 1,000 → unlimited |
| Must save your number? | Yes | No |
| Delivery & read reporting | None | Per message |
| Segmentation & scheduling | No | Yes |
| Cost per message | Free | ~AED 0.16 marketing |
Broadcast-list limits are WhatsApp's own; API messaging limits are Meta's and scale with your quality rating. Rates are approximate and set by Meta — verify current figures.
In short: use a broadcast list for a few hundred customers who already have you saved, and the official API for anything you would call a campaign. Adjoltz runs the second one for you.
WhatsApp broadcasts in the UAE
Yes, when it runs on Meta's official WhatsApp Business API, goes to contacts who opted in, and uses templates Meta has approved. What gets businesses into trouble is the grey market: unofficial bulk-sender apps and purchased phone databases, which break WhatsApp's terms and routinely get numbers banned. Adjoltz only sends on the official API.
A new number on the official API starts with a messaging limit of 1,000 unique customers per 24 hours. The limit scales to 10,000, then 100,000, then effectively unlimited as your quality rating stays healthy. Clean, opted-in broadcasts are exactly the sending behaviour that moves you up the tiers.
Yes. Meta requires opt-in before you send marketing messages, and it also protects your delivery: people who never agreed to hear from you block and report, which drags down your quality rating and messaging limits. Adjoltz sets up compliant opt-in collection as part of onboarding.
Two parts. Meta charges roughly AED 0.16 per delivered marketing message, a rate set by Meta and worth verifying before you plan a campaign. Adjoltz charges a flat platform fee from $149 per month with zero markup on messages. A 10,000-recipient broadcast therefore costs about AED 1,600 in Meta fees, the same as paying Meta directly.
Yes, and it is worth doing before the number gets banned rather than after. Moving to the official API means verifying your business with Meta, getting templates approved and building your list on an opted-in basis. Adjoltz handles all of that as part of setup.
Yes. Adjoltz writes and submits templates in both Arabic and English, and campaigns can be segmented by language so each customer hears from you in the right one. Billing is in AED, with UAE data residency.
Two routes. On the free WhatsApp Business app, tap the menu, choose New broadcast, pick up to 256 contacts and send — but only people who have saved your number will receive it, and you get no delivery reporting. On the official WhatsApp Business API there is no 256 limit and no requirement to be saved: you send a Meta-approved template to an opted-in audience and get delivery, read and click reporting per message.
In the WhatsApp Business app, open the menu and choose New broadcast, then select the contacts you want and confirm. The list holds a maximum of 256 contacts and each recipient sees the message as a normal one-to-one chat. Recipients who have not saved your number will not receive it, which is the most common reason a broadcast list appears not to work.
On the WhatsApp Business app a broadcast list is capped at 256 contacts per list. On the official WhatsApp Business API the limit is a messaging tier instead: a new number starts at 1,000 unique customers per 24 hours and scales to 10,000, then 100,000, then effectively unlimited as your quality rating stays healthy.
On the Business app, the usual cause is that the recipient has not saved your number in their contacts — broadcast lists only deliver to people who have. On the API, the usual causes are that the contact never opted in, your template was not approved for that category, or you have hit your 24-hour messaging limit.
Send your first compliant broadcast
Tell us about your list and what you want to send. We handle Meta verification, templates and the first campaign — you keep the number, the account and the results.
- Zero message markup
- Month-to-month, no lock-in
- You own your number & WABA